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Increase the success of your marketing efforts!
Download these useful guides today -- FREE!
"Picking a Price Point for Your products and Services" (PDF 292k)
Where should you position yourself in your market, price-wise? Once you have decided where you want to stand, it will be difficult to change. Learn how to create value for the price you are asking and choose an appropriate price point for your services.
by Mitche Graf
"The Dynamics of Human Behavior" (PDF 132k)
by Mitche Graf
"Six Easy Steps to a Direct Marketing Campaign" (PDF 52k)
No matter what marketing efforts you have been using to get more business, you'll see visible results when you create and follow a plan. Here are six simple steps to create a marketing campaign that works for your studio.
by Sheri Crandall, Customer Service Manager
"Eager for Exposure" (PDF 303k)
Jump start your marketing efforts with these simple and inexpensive ways to increase the visibility of you and your studio.
by Marcy Wilhelm
"A Value Proposition" (PDF 328k)
When your customers perceive the value of your services to be significantly more than the selling price, they have every incentive to buy.
by Mitche Graf
Professional Photographer Magazine - August, 2006
"The Portrait Credit Program" (PDF 32k)
“Since instituting the Portrait Credit program several years ago, my studio’s sales average is more than $8,300 per wedding. We’ve made [it] an integral part of our business,” says Mitche Graf.
by Mitche Graf
Professional Photographer Magazine - August, 2006
"For What It's Worth" (PDF 408k)
by Mitche Graf
Professional Photographer Magazine - November, 2005
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